PRSA Detroit Chapter defines and values member diversity not only in terms of racial and ethnic diversity, but also by type of industry represented; practitioner age, sexual orientation and other characteristics that best reflect the diverse communities in which we all work. The chapter’s official theme for 2012 is “Embracing Diversity,” with a year-long focus on raising awareness in the chapter about diversity concepts and attracting more diverse members to the organization. PRSA Detroit leadership required all chapter committees to include at least one diversity objective in their respective strategic plans for 2012 to ensure diversity is a strategic imperative for all organizational activities. This year, they hosted PRSA Detroit’s first annual Ofield Dukes Diversity Summit along with General Motors, Wayne State University and PRSSA to put a laser focus on diversity topics pertaining to communications; 120 professionals and student attended (see attached case study). They also partnered with and co-sponsored several local diversity programs and events such as Beyond the Bar: an LGBT Design Showcase; the 9th Annual Images and Perceptions of Arab Americans in the Media conference and a Diversity Deep Dive: Connecting with the LGBT Community & Media program held at Affirmations, a local LGBT organization and community center.
The Orange County Chapter continues to be recognized for advancing the Society’s National Diversity efforts. Among the Orange County Chapter’s notable diversity achievements in 2012 was its “Emerging Markets: A Global PR Perspective”conference. The program called attention to the themes outlined in the PRSA white paper, “The Public Relations Professional of 2015,”which included globalization and the need to be adaptive to stakeholders from different cultures, to communicate with stakeholders in their primary language and to segment physical and virtual communities that may cross borders and cultures.