Chapter Diversity Award Winners
2009 Winners
The Miami Chapter is honored as an Award of Achievement recipient for its initiative “Hispanic Media 3.0: Social, Bilingual and Ready to Mingle, a Professional Development Workshop.”
The Hispanic Market Section committee of PRSA Miami saw the need and an opportunity to address the ever-changing role of public relations professionals, and how the Internet and social media are playing a major role in communications strategies. The group created two initiatives designed to provide Hispanic marketers and communicators with an opportunity to advance their careers and profession — a networking wine tasting event and a professional development workshop. More than 80 attendees from various professions attended the workshop, establishing a link and relationships with various organizations supporting the advancement of diversity in both the profession and the Miami Chapter. The event raised more than $4,000 — the most money ever raised for the Chapter — through sponsorships and workshop fees, and was one of the best attended PRSA Miami events of the year, for the cost of just $80 in expenses.
The Orange County Chapter is honored with an Award of Achievement for its campaign, “Sustaining an Open Dialogue for a More Inclusive Culture.”
The Orange County Chapter has served as a resource for increasingly diverse Southern California businesses since 2004, raising awareness of diversity and inclusion within the public relations profession and the Southern California community. The group has successfully held annual diversity leadership conferences, established and developed partnerships with local Public Relations Student Society of America (PRSSA) Chapters and opened a dialog with the business, academic and media communities in Orange County, emphasizing the impact of diversity on the bottom line.
The Dallas Chapter set out to create a strategic diversity program that addressed the changing needs of an increasingly diverse business community, and raised awareness that diversity extends beyond race. The casual, yet informational, “Drinks + Diversity” networking event offers the Chapter the opportunity to learn about the newest in diversity from leading experts with firsthand experience in the diversity realm, while also giving attendees the opportunity to meet industry peers and learn about all the different fields in the public relations industry. The kickoff event focused on “Connecting with the Latino Consumer,” and the second program informed attendees of the trends and tactics of diversity in communications as they pertain to the Gay Lesbian Bisexual Transgender (GLBT) community.
