Public Relations Diversity Resources You Need

News and Information on Diversity in Public Relations

• Case Studies & Chapter Diversity News — See what other Chapters are doing.
• Articles — Read what’s being written about diversity in public relations.
• Market Data — Get your stats here.
• Public Relations Diversity Surveys — Find out what’s really going on in the industry.

Case Studies

• U.S. Nuclear Regulatory Commission’s Commitment to Diversity Management
• Heineken U.S.A. Case Study
• South Florida Avenue Coalition Case Study
• Chapter Diversity Award Winners

Articles

• "Diversity and Public Relations Practice": Part of the Institute for Public Relations' Essential Knowledge Project. Dr. Elizabeth L. Toth's article, which includes a detailed reference list, defines diversity, lists diversity competencies for public relations professionals and provides diversity models for public relations executives.
• “Diversity Delivers Promise and Profits”: As the composition of the American population continues to evolve, leading businesses in Tennessee and the nation are reaping the benefits of an established aggressive, sincere and operational diversity strategy.
• “Mentoring Young PR Practitioners of Color”: Helping to shape the future leaders of an increasingly diverse profession.
• “Do You Really Need a Diverse Staff to Provide Media or Community Outreach to Specific Racial Ethnic Groups?”: Courtesy of Victoria Sanchez-De Alba, president of De Alba Communications (http://www.dealba.net/).
• “If You Build an Environment for Diversity, Numbers Take Care of Themselves”: Op ed article.

Market Data

• “Facts on the Hispanic or Latino Population”: U.S. Census Bureau
• “Facts on the Black or African American Population”: U.S. Census Bureau
• “Facts on the Asian Population”: U.S. Census Bureau
• “Facts on the Native Hawaiian and Other Pacific Islander Population”: U.S. Census Bureau
• “Facts on the American Indian and Alaskan Native Population”: U.S. Census Bureau

Public Relations Diversity Surveys

• "Baseline Study on Diversity Segments: The U.S. Hispanic/Latino Market" (2007). Rosanne Fiske, APR, provides recommendations on how to evaluate and successfully communicate with the diverse Latino audience.
• "Multicultural Public Relations Practitioner Study" (2005). The aim of this survey of non-Caucasian American public relations professionals by Dr. Rochelle L. Ford, APR and Lynn Appelbaum, APR, was to gather information on the experiences of multicultural public relations professionals, note their perceptions of diversity within the public relations industry and from that information determine what steps the public relations industry would need to take to enhance diversity within the profession.
• “2005 PR Coalition Diversity Tracking Survey”