The Remix: Valuable Insights to the African American Consumer That Will Increase Your Brand Connection and Expand Your Market Share

The PRSA Diversity Committee celebrates Black History Month with a webinar focusing on the African American market.

“The Remix: Valuable Insights to the African American Consumer That Will Increase Your Brand Connection and Expand Your Market Share” will help you:

• Gain a fresh perspective on the African American consumer.
• Learn what African Americans spend money on.
• Learn why being relevant matters when making a connection.
• Gain insights on who the trendsetters in this community are.

The webinar is presented by Kimberley Thompson, senior program manager, global diversity, Starbucks Coffee Company.

"The Remix" webinar was originally held on Feb. 24, 2011 at 3 p.m. EST.