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Targeting 'A Dream Market': Gaining a Share of the $800 Billion LGBT Market

Webinar - Recorded October 27, 2010

Dubbed a 'dream market' two decades ago by the Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient. In this webinar, Steve Roth will discuss some of the characteristics that make this segment so appealing to companies and organizations across a variety of industries. He will also provide insights on how to most effectively target this lucrative market.

In this webinar, you will learn:
•    How to tailor your message for gay and lesbian audiences.
•    Strategies for building a long-term relationship with the LGBT community.
•    Communications and marketing do's and dont’s for the LGBT market.
•    Outreach tactics that work with gay and lesbian consumers.
 

Presented by Stephan Roth. Steve is founder and principal of OutThink Partners, a leading communications and marketing agency specializing in the lesbian, gay, bisexual and transgender (LGBT) market.  He has more than 15 years experience in public relations, marketing, corporate communications, media relations, experiential marketing, event production and LGBT consumer marketing, and has served as senior counselor and strategist to a variety of clients seeking to build their presence in the LGBT market, including: General Motors, LAN Airlines, Madrid Tourism, Jumeirah Hotels and Resorts, and Atlantis Events, the world’s largest company specializing in gay and lesbian vacations.

 PowerPoint Presentation also Available

 

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