2010: Public Relations and Diversity video created and posted online. Coordinated promotional campaign launching in March.
PRSA began its first diversity outreach more than 20 years ago when a number of interested professionals approached the national leadership about forming a diversity committee.
A multicultural communications committee was formed and worked as part of the national leadership committee structure for a number of years. In the years that followed, member input drove initiatives and led the way for new developments in multicultural communications and diversity in public relations. What follows is a timeline of PRSA diversity initiatives.
1997: Under the leadership of Debra Miller, APR, Fellow PRSA, this committee was then rolled into a Professional Interest Section — the Multicultural Communications Section — in 1997.
2000: Ofield Dukes, APR, Fellow PRSA, led first official PRSA National Diversity Initiative. Dukes began an educational campaign across the country, taking the diversity message to Chapters as one of the top priorities of the national leadership.
2001: In conjunction with the Multicultural Communications Professional Interest Section and the College of Fellows initiative, the Society made strides in educating members about diversity and multiculturalism.
2001: First-ever Chapter Awards for Diversity were given to PRSA Chapters in Detroit, Atlanta and Cleveland.
2008: PRSA Diversity Today, a podcast series focusing on diversity and multicultural communications, is broadcast.
2010: PRSA merged the Multicultural Communications Sections and LGBT Affinity Group with the Diversity Committee, under a broad structure intended to allow for a separate but coordinated focus of different aspects of diversity.