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The PRSA MBA Initiative is a multi-year effort to advocate the importance of training in strategic communications and reputation management in MBA programs. This initiative will provide MBA candidates with a better appreciation of public relations' strategic value and help them to understand and apply the associated knowledge required for organizational and leadership success in the future.
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PRSA provides unparalleled resources for public relations professionals at any stage in their careers. With multiple channels to deliver news, professional development and commentary, PRSA has what you need to successfully and ethically practice public relations today.
Covering everything from crisis communications strategy to media relations training, PRSA’s award-winning print publications Tactics and The Strategist will help you enhance your job skills and stay competitive in the marketplace.
You can also benefit from our popular blogs that offer insight from leading innovators in the profession today. PRSAY features commentary from PRSA leaders on the issues and concerns facing the organization and profession, while ComPRehension creates a dialogue between PRSA Professional Development and members, featuring guest bloggers who give you the ins and outs on topics such as launching new products and optimizing social media press releases.
Inside PRSA’s knowledge repository, you will find answers to your most challenging public relations research questions in a database that includes hundreds of high-profile case studies from Silver and Bronze Anvils.
These resources also provide many opportunities to become involved in the ideas shaping the future of public relations. For instance, listen to PRSA’s ongoing diversity dialogue with public relations practitioners on PRSA’s podcast center, Voices of Public Relations.
At Intelligence, join the public relations conversation and get connected today.