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Case Studies

What Outcomes Are You Seeking?

PRSA’s vast database of Silver Anvil Award-winning campaigns, which represent the highest standards of performance in the public relations industry, has always been a go-to resource for professionals who seek examples of best practices in public relations research, strategic planning tactical development and execution and program measurement, from a vast array of organizational settings including Fortune 500 companies, not for profit organizations, educational institutions, and government entities.

Now, as part of The Business Case for Public Relations, PRSA has re-categorized the Silver Anvil database by business outcome. It's now easier than ever before to find profiles of best-in-class public relations programs that have achieved business outcomes similar to those that your clients or organization may be pursuing.

To get started, browse the business outcomes categorized below for programs that align with your public relations goals and objectives. Check back often, as new outcome categories and cases are added on a regular basis.

Note: PRSA members receive free access to nearly 2,000 Silver Anvil Award-winning case profiles through their MyPRSA account. For more information on PRSA member benefits, click here.


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