Case Studies

Corporate Reputation/Brand Equity

Building Trust

• First Do No Harm
  2006 Silver Anvil Award Winner
  Minnesota Hospital Association with Weber Shandwick Worldwide 
• Connectiv Rebuilds Trust after the "Perfect Storm" of Customer Unrest
  2002 Silver Anvil Award Winner
  Connectiv with Stanton Communications 

Building Brands

• Redefining the "Kodak Moment"- Iconic Brand Develops into Picture of Innovation
  2006 Silver Anvil Award Winner
  Eastman Kodak Company with Ketchum
• The New AT&T. Delivered
  2007 Silver Anvil Award Winner
  AT&T and Fleishman-Hillard

Changing Attitudes

• From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snack
  2008 Silver Anvil Award Winner
  Frito-Lay with Ketchum and Zócalo Group
• Thinking Big: The Next Phase of Casual Male Retail Group
  2008 Silver Anvil Award Winner
  Casual Male Retail Group with Weber Shandwick Worldwide

Crisis Management

• Putting Lessons Learned to Work: Managing Communications After a Campus Shooting 
  2009 Silver Anvil Award Winner
  Northern Illinois University Office of Public Affairs
• Crystallizing a Response to a Crisis 
  2009 Silver Anvil Award Winner
  Imperial Sugar with Edelman

Customer Satisfaction

• FPL's Storm Secure Program Leaves Hurricanes in the Past
  2008 Silver Anvil Award Winner
  Florida Power & Light Company with RBB Public Relations
• Take A Stand: Mobilizing SBC Employees to Deliver Infinite Service
  2003 Silver Anvil Award Winner
  SBC Communications with Fleishman-Hillard

Event Attendance

• Jouney to the Old West: Refuge Roundup 2008 at the Rocky Mountain Arsenal National Wildlife Refuge
  2009 Silver Anvil Award Winner
  U.S. Army, U.S. Fish and Wildlife Service with MGA Communications for Shell Oil
• San Diego Boat Show
  2007 Silver Anvil Award Winner
  National Marine Manufactures Association with c3 Communications

Reputation Management

• Protecting Consumer Confidence in U.S. Beef: A Success Story
  2005 Silver Anvil Award Winner
  National Cattlemen's Beef Association
• Restoring a Utility's Wounded Reputation
  2005 Silver Anvil Award Winner
  Pepco Holdings with Stanton Communications