The Business Case for Public Relations is intended to foster more accurate and better-informed perceptions of public relations’ roles, outcomes and value among key stakeholders. Making the case for public relations starts with you, as public relations professionals must serve as the catalyst for reshaping internal and external perceptions of our profession.
The resources and tools available here are intended to motivate and empower you to demonstrate public relations’ value to your fellow practitioners, clients, management and other key constituencies. You can use this information to:
What are some of the other ways that you can help PRSA make the case for public relations? Please send your comments, thoughts or suggestions to email@example.com.
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.