Survey: Communications a ‘Vital Skill’ for Today’s Business Leaders
PRSA surveyed 204 American business leaders in the fall of 2011 to ascertain their thoughts on how well MBA candidates understand the strategic business value and tools of public relations. The survey also looked into the role public relations and reputation management play in modern business leadership and whether business leaders felt that MBA programs were effectively teaching these skills.
Results of the survey were first reported at the PRSA 2011 International Conference in Orlando, Fla., and were formally announced Dec. 7, 2011.
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