PRSA offices to close on Friday, July 3, in observance of Independence Day.
Your Public Relations and Communications Community

Measurement Bookshelf

Suggested Readings on Public Relations Measurement

For further information and insight on public relations measurement, PRSA recommends the following texts:

"Chapter 14: Step Four: Evaluating the Program." In Broom, Glen M. Cutlip & Center's Effective Public Relations. 10 ed. Englewood Cliffs, NJ: Prentice Hall, 2009.

"Phase Four: Evaluative research." In Smith, Ronald D. Strategic Planning for Public Relations. 2 ed. Mahwah, NJ: Lawrence Erlbaum, 2005.

Broom, Glenn M., and David M. Dozier. Using Research in Public Relations: Applications to Program Management. Englewood Cliffs, NJ Prentice Hall, 1990.

Paine, Katie Delahaye. Measuring Public Relationships: The Data-Driven Communicator's Guide to Success. Berlin, NH: KDPaine & Partners, LLC, 2007.

Rubin, Rebecca B., Alan M. Rubin and Linda J. Piele. Communication Research: Strategies and Sources. 6 ed. Belmont, CA: Wadsworth, 2004.

Sinickas, Angela D. How to Measure Your Communication Programs: A Practical Manual for Maximizing the Effectiveness of Your Messages and Media. 3 ed. Santa Ana, CA: Sinickas Communications 2005.

Stacks, Don W. Primer of Public Relations Research. New York, NY: Guilford Press, 2002.

van Ruler, Betteke, Ana Tkalac Vercic and Dejan Vercic. Public Relations Metrics: Research and Analysis. Mahwah, NJ: Lawrence Erlbaum, 2008.

Watson, Tom, & Paul Noble. Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation. London: Kogan Page, 2007.

Weiner, Mark. Unleashing the Power Of PR: A Contrarian's Guide to Marketing and Communication. San Francisco, CA: IABC/Jossey-Bass, 2006.

Williams Jr., Louis C. Communication Research, Measurement and Evaluation. San Francisco, CA: IABC, 2003.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.