Today’s public relations professionals must be prepared to deal with the increasing use of statistics in communications. Understanding how to present and interpret statistics is often critical to writing a good press release, showing the results of a communications program, forecasting the business, or talking about the ROI of a campaign.
The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.
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