Today’s public relations professionals must be prepared to deal with the increasing use of statistics in communications. Understanding how to present and interpret statistics is often critical to writing a good press release, showing the results of a communications program, forecasting the business, or talking about the ROI of a campaign.
The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.
PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.