On the Case With…
Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.
On the Case with Lewis Pryor, APR
October 13, 2010
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Lewis Pryor, APR is assistant director, strategic communications at State Farm Insurance Companies in Bloomington, Ill. where he coordinates the company’s internal communications efforts. He has worked in various communications roles at State Farm since 1995. Prior to this, he was an account coordinator at Ketchum Public Relations in Atlanta. He currently serves as a Board member of PRSA’s Central Illinois Chapter.
Name: Lewis Pryor, APR
Childhood ambition:
To work for a professional sports team
Current livelihood:
Communications leader for an insurance and financial services company
What changed (i.e., how you became interested in public relations):
During my senior year in high school, I was involved in a situation where I nearly lost my life. I decided I wanted to change the world
First public relations job:
Account coordinator with Ketchum Public Relations
What you know now that you wish you’d known then:
Showing how public relations impacts business results can set you apart from other practitioners
Best piece of advice ever received:
It’s not what you know, it’s what you can prove — measurement makes the difference
Greatest professional accomplishment:
Leading a team that received a Bronze Anvil Award
If you weren’t in public relations, you would be:
A small business owner
Desired legacy:
A great leader with the ability to use communications to influence audiences
Make a “business case” for public relations:
PR strategies can help an organization connect, engage and influence audiences to achieve their goals
Comments
Tammy Poole says:
Lewis is one of my mentors at State Farm. He inspires me to learn more about the use of PR at work and how the lessons I'm studying apply to everything I do in Public Affairs. I enjoyed learning more about what inspires him.
Nancy Sharp Voith, APR says:
Short and sweet commentary that quickly hits a few key points we should all remember. Lewis is a role model to many.
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