November 2, 2010
Arik Hanson, APR, is the principal of Minneapolis-based ACH Communications, a digital communications consultancy. He is also the co-founder of Help a PR Pro Out (HAPPO) Day, a Twitter-based initiative to help PR professionals who are struggling to find work in a difficult economy. Hanson has more than 14 years of experience in public relations and marketing, and is a member of PRSA’s Minnesota Chapter.
Name: Arik Hanson,APR
To be a writer, in some form or another
Principal of ACH Communications
What changed (i.e., how you became interested in public relations):
I didn’t know what I wanted to do after college. I worked in media and then for a manufacturing company where I found out about PRSA and public relations.
First public relations job:
I managed customer-focused publications for a national accounting firm.
What you know now that you wish you’d know then:
The power of relationships. I’ve learned more through working with people in PRSA and professional organizations than from any educational experience.
Best piece of advice ever received:
Work smarter — not longer
Greatest professional accomplishment:
Starting my own communications firm. It was something I always wanted to do, and it’s gratifying to accomplish my goals and make the firm successful.
If you weren’t in public relations, you’d be:
Either coaching or teaching in an elementary school, or teaching college courses on communications
That I helped companies and organizations reach and influence audiences in a meaningful and measurable manner, and continue to give back to the profession
Make a “business case” for public relations:
Companies continue to invest in PR because of its ability to build trust with key audiences.