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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

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On the Case with Kellye Crane


May 31, 2011

Kellye Crane is the principal of Crane Communications, LLC and is the blogger/guide at Solo PR Pro, a resource for those interested in working independently as PR consultants. Crane, a 20-year PR veteran, is chair of the Atlanta Social Media Club and co-chair of the Georgia Chapter’s Social Media Committee.

Name:  Kellye Crane

Childhood ambition:
As a young child, I wanted to be a novelist. But as I grew older, I realized that my favorite writers went insane or developed substance abuse problems, so I decided not to go that route!

Current livelihood:
Principal at Crane Communications,LLC and blogger/guide at Solo PR Pro

What changed (i.e., how you became interested in public relations):
I was always interested in communications and the different ways people express themselves. I decided I wanted to be in public relations at the age of 12, so I was an early bloomer.

First public relations job:
I worked in the promotions department of a radio station, which provided me with some interesting experiences to say the least.

What you know now that you wish you’d known then:
You are the architect of your own career, and it will be full of amazing discoveries about yourself.

Best piece of advice you’ve ever received:
Slow and steady wins the race.

Greatest professional accomplishment:
I’m most proud of starting the Solo PR Pro blog and community. Being entrusted with helping other people achieve their dreams is something I never take for granted.

If you weren’t in public relations, you would be:
I’d be a serial entrepreneur — finding creative approaches to problems is a passion.

Desired legacy:
To raise the visibility and esteem for those working as independent PR consultants, and to help those pursuing this path surpass their goals

Make a “business case” for public relations:
Today’s consumers and other stakeholders are sophisticated and demand straight talk and real-time communications from all levels. Public relations provides essential strategic direction and facilitates the two-way relationships that are required for an organization to achieve its goals in this environment.



Comments

Davina K. Brewer says:

Nice interview Kellye. Can't see myself as serial entrepreneur but you certainly have that drive. You make a great biz case for PR. Businesses need effective communication to achieve their goals; good, smart strategic PR is important. FWIW.

May 31, 2011

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