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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case with Stephanie Llorente


November 8, 2012

A native of North Carolina, Stephanie Llorente serves as the PR manager for Butterball, LLC. Previously, she worked on behalf of health care, technology and real estate development clients in agency settings. She transitioned to corporate life in 2008 when she joined Butterball, where she manages its corporate reputation. 

After earning her bachelor’s degree in communications from North Carolina State University, she spent time in Mexico to immerse herself in the Spanish language. Llorente is a PRSA member, serves as president of the Raleigh Public Relations Society and volunteers in leadership roles for several non-profit organizations.

“I see Thanksgiving differently than I did five years ago,” Llorente says regarding the importance of the upcoming holiday. “I feel privileged to participate in dinners that take place around the nation. Thanksgiving extends beyond my own family, and I get to be part of a holiday through the Butterball turkey that’s front and center of so many tables.”

Name: Stephanie Llorente

Childhood ambition: To own my own business or become an Olympic gymnast — whatever came first

Current livelihood: Public relations manager for Butterball, LLC

What changed (i.e. how you became interested in public relations):  I took business courses during my freshman year at N.C. State University and loved them. The required accounting class was not my forte. My love for writing and ability to feel comfortable around different people led me to communications with a concentration in public relations.

First public relations job: Account coordinator for a small PR agency in North Carolina

What you know now that you wish you’d known then: I was taught to be respectful of my elders, which I interpreted as doing things as instructed. I wish I knew that it’s admirable, not disrespectful, to ask for clarifications, challenge direction, and be bold with thoughts and opinions.

Best piece of advice you’ve ever received: My parents always stressed the importance of integrity, no matter the financial, personal or tangible loss.

Greatest professional accomplishment:  In the aftermath of the 2010 earthquake that hit Haiti, I helped a small town secure national news coverage about local relief efforts, which empowered citizens across the country to benefit a country in need.

If you weren’t in public relations, you would be: The founder of an organization that pairs local resources with people in need

Desired legacy: That I enjoyed my career not because of any particular success, but because it allowed me to use skills, abilities and gifts to benefit other people and organizations

Make a “business case” for public relations: Organizations, individuals and communities are judged by messages people receive and believe — from media, word of mouth or another communications vehicle. Public relations is necessary for them to be perceived in the most positive light.
 



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