PR Journal Archives

Vol. 7, No. 1

• “An Analysis of the Website Strategies of Top-Fee Generating U.S.-Based Public Relations Agencies,” by John G. Wirtz, Ph.D., and Prisca Ngondo.
• “Public Relations Paradox on Display: A Comparative Case Study Analysis of the Autonomy-Dependency Paradox at a University Art Museum,” by Christopher Wilson, Brad L. Rawlins, Ph.D. and Kevin Stoker, Ph.D.
• “A Benchmark Analysis of the Strategic Use of Social Media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter and YouTube,” by Marcia W. DiStaso, Ph.D., and Tina McCorkindale.
• “Why Women Earn Less Than Men: The Cost of Gender Discrimination in U.S. Public Relations,” by David M. Dozier, Ph.D., Bey-Ling Sha, Ph.D., APR; and Hongmei Shen, Ph.D.
• “The International Divide in Public Relations Education: Advocacy versus Autonomy,” by Shannon A. Bowen, Ph.D. and Elina Erzikova, Ph.D.
• “An Assessment of PR Educators’ Perceptions of and Approaches to Teaching Entrepreneurship,” by Julie O’Neil, Ph.D., Betsy Hayes, MA, APR and Vicki Bagwell, MA, APR.

Vol. 6, No. 5

• Between Convergence and Power Struggles: How Public Relations and Marketing Communications Professionals Interact in Corporate Brand Management by Ansgar Zerfass, Ph.D., and Lisa Dühring, M.A.
• Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance by David Michaelson, Ph.D., Donald K. Wright, Ph. D, APR, Fellow PRSA, and Don W. Stacks, Ph.D.
• Understanding Opinion Leadership and Motivations to Blog: Implications for Public Relations Practice by Sigal Segev, Ph.D.; Maria Elena Villar, Ph.D., and Rosanna M. Fiske, M.S., APR.
• Memorable Health Messages Embrace Student Perspectives by Cheryl Ann Lambert, Ph.D.
• How the Interaction of Public Relations Spokesperson Gender and Ethnicity Effect Audience Perceptions of Spokesperson, Organization and Message Credibility: Using the Heuristic Systematic Model to Investigate a Possible Emerging Trend by Sufyan Mohammed, MMS, MBA, Ph.D.

Vol. 6, No. 4

• "A Great Day for Oiled  Pelicans": BP, Twitter and the Deep Water Horizon Crisis Response by Laura Richardson Walton, Ph.D., APR; Skye C. Cooley, Ph.D.; and John H. Nicholson,  Ph.D.
• Examining How Social and Emerging Media Have Been Used in Public Relations Between 2006 and 2012: A Longitudinal Analysis by Donald K. Wright, Ph.D., APR, Fellow, PRSA, and Michelle Dryfka Hinson, M.A
• Leadership Development in Undergraduate Public Relations Students: A Case Study by Mitchell Freidman, Ed.D.
• Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media by Matt Kelly, M.A., and Dustin W. Supa, Ph.D.
• Social Media and Strategic Communication: A Two-Year Study of Attitudes and Perceptions about Social Media Among College Students by Bobbi Kay Lewis, Ph.D. and Cynthia Nichols, Ph.D.
• Feminization of the Film? Occupational Roles of Public Relations Characters in Movies by Cheryl Ann Lambert, Ph.D., and Candace White, Ph.D.
• Absence of Trade Press Coverage of Mass Communication Academic Research: A Bittersweet Victory for Public Relations by Patrick Merle, M.A., Ph.D. and Coy Callison, Ph.D.

Vol. 6, No. 3

• Beyond Reading, Writing, and Research: Assessing (and Enhancing) the Political and Economic Competency of U.S. Public Relations Majors by Sandra Duhé, Ph.D., APR.
• Conceptualizing a Theoretical Model for the Practice of Public Relations in the Small Business Environment by Nell C. Huang-Horowitz, Ph. D.
• Leadership Education in the Public Relations Curriculum: Reality, Opportunities, and Benefits by Elina Erzikova, Ph.D. and Bruce K. Berger, Ph.D.
• Linking Ethics Congruence, Communication Strategies, and Relationship Building by Hongmei Shen, Ph.D. and Jeong-Nam Kim, Ph.D.
• "Wait a Minute! I Didn’t Know That’s What You Thought": A Case Study About Reaction to Whole Foods Market CEO John Mackey’s Editorial About Healthcare Reform by John G. Wirtz, Ph.D.
• The Impact of Corporate Culture on Public Relations: The Role Corporate Culture Plays in the Practice of Public Relations in Japan by Richard J. Batyko, APR, Fellow PRSA.
• An Exploratory Investigation of Public Relations Education and Profession through the Lenses of Undergraduate PR Students by Serra Celebi, Ph.D.
• TV Advertising: Lessons for the Public Relations Professional by Reginald F. Moody, Ph.D.

Vol. 6, No. 2

• Measuring Public Relations Wikipedia Engagement: How Bright is the Rule? by Marcia W. DiStaso, Ph.D.

Vol. 6, No. 1

• “Rehabilitating Your Organization’s Image: Public Relations Professionals’ Perceptions of the Effectiveness and Ethicality of Image Repair Strategies in Crisis Situations,” by Denise P. Ferguson, Ph.D., APR, J. D. Wallace, Ph.D. and Robert C. Chandler, Ph.D.
• “The Impact of Apology on Organization – Public Relationships and Perceptions of Corporate Social Responsibility,” by Michel M. Haigh, Ph.D. and Frank Dardis, Ph.D.
• “Animal-Welfare Activists vs. the Calgary Stampede: ‘That’s Entertainment?’” by Colleen Killingsworth, MCM, APR, ABC, FCPRS.
• “Elite and Popular Newspaper Publication of Press Releases: Differential Success Factors?” by Sam Lehman-Wilzig, Ph.D. and Michal Seletzky, Ph.D.
• “Revisiting the Continuum of Types of Organization-Public Relationships: From a Resource-Based View,” by Linjuan Rita Men, Ph.D. Candidate.
• “Tell It All?: Challenging Crisis Communications’ Rules,” by Jo Robertson, D.Sc.
• “Dimensions of Emergency Messages as Perceived by Journalists and Sources,” by Chris Swindell, Ph.D. and James Hertog, Ph.D.
• “A Struggle for Legitimacy: Russian Women Secure Their Professional Identities in Public Relations in a Hyper-Sexualized Patriarchal Workplace,” Katerina Tsetsura, Ph.D.

Vol. 5, No. 4

• "Becoming 'Quirky' Towards an Understanding of Practitioner and Blogger Relations in Public Relations,” by Brian G. Smith, Ph.D.
• "Corporate Web Pages as a Key Communication Channel for Financial Publics,” by Eyun-Jung Ki, Ph.D. and Jee Young Chung, Ph.D.
• "A Quantitative Analysis of Governments' Use of Interactive Media as a Global Public Relations Strategy,” by Ji Young Kim, Ph.D. candidate and Juan-Carlos Molleda, Ph.D.
• "The Influence of Cultures on SNS Usage: Comparing Mixi in Japan and Facebook in the U.S.,” by Xue Dou, Ph.D. candidate, College of Communications, Pennsylvania State University.
• "The Utilization of Facebook.com as a Publicity Vehicle during the 2010 Final Season of ABC's Lost,” by Anna D'Aloisio.
• "Prevalence and Success of Reverse Mentoring in Public Relations,” by Betsy A. Hays, M.A., APR, and Douglas J. Swanson, Ed.D., APR.

Vol. 5, No. 3

• “World-Class Public Relations One Decade Later: Does the Model Still Apply?” by Robert I. Wakefield, Ph.D., APR.
• “A Study of PR Practitioners’ Use of Social Media in Crisis Planning,” by Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D.
• “A Three-Year Longitudinal Analysis of Social and Emerging Media Use in Public Relations Practice,” by Donald K. Wright, Ph.D., APR, Fellow PRSA and Michelle Drifka Hinson, M.A.
• “Creativity vs. Ethics: Russian and U.S. Public Relations Students’ Perceptions of Professional Leadership and Leaders,” by Elina Erzikova, Ph.D. and Bruce K. Berger, Ph.D.
• “A Critical Analysis of Greenwashing Claims,” by Tiffany Derville Gallicano, Ph.D.
• “Are We Practicing What We Preach? Perspectives on Public Relations Evaluation from Practitioners,” by Susan Grantham, Ph.D., Edward T. Vieira, Jr., M.B.A., Ph.D., and Christina Trinchero.
• “Understanding the Effect of Corporate Social Responsibility on Consumer Purchase Intention,” by Melissa D. Dodd, Ph.D. and Dustin W. Supa, Ph.D.
• “Not Conformed to this World: How U.S. Religion Communicators Describe Public Relations,” by Douglas F. Cannon, Ph.D., APR+M.

Vol. 5, No. 2

• “Standardization in Public Relations Measurement and Evaluation,” by David Michaelson, Ph.D.,  and Don W. Stacks, Ph.D.
• “Millennials’ Approaches to Ethical Decision Making: A Survey of Young Public Relations Agency Employees,” by Patricia A. Curtin, Ph.D.,Tiffany Derville Gallicano, Ph.D. and Kelli Matthews, M.A. 
• “The Press Release: Do TV and Newspaper Editors See Eye to Eye?” by Reginald F. Moody, Ph.D.
• “The Secondhand Effects of College Drinking: The Need for Media Relations,” by Shelly Campo, Natoshia M. Askelson, Ph.D., Teresa Mastin, Ph.D. and, Mary Slonske..
• “Food Warnings and Recalls: Remembering Readability in Crisis Communication,” by Julie M. Novak, Ph.D., R.D., and Paula Biskup, M.A.
• “Classroom to Boardroom: The Role of Gender in Leadership Style, Stereotypes and Aptitude for Command in Public Relations,” by Victoria Geyer-Semple.
• “The NYPD: The Nation’s Largest Police Department as a Study in Public Information,” by Ashleigh Blair Egan, M.S.

Vol. 5, No. 1

• “Ethical Decision Making in Issues Management in Activist Groups,” by Hua Jiang, Ph.D. and Shannon A. Bowen, Ph.D.
• “Congressional Agenda-Building: Examining the Influence of Congressional Communications from the Speaker of the House,” by Spiro Kiousis, Ph.D., APR, Alexander Laskin, Ph.D. and Ji Young Kim, Doctoral Student.
• “Twitter as a Public Relations Tool,” by Angelica Evans, M.A., Jane Twomey, Ph.D. and Scott Talan, MPA.
• “Gatekeeper or Peacekeeper: The Decision-Making Authority of Public Relations,” by Amanda Ruth-McSwain, Ph.D.
• “Measuring Public Relations Leadership in the Train Approach: A Second-Order Factor Model in the Dimension of Self-Dynamics,” by Juan Meng, Ph.D., Bruce K. Berger, Ph.D. and William C. Heyman.
• “The State of Environmental Communication: A Survey of PRSA Members,” by Denise Sevick Bortree.

Vol. 4, No. 4

Vol. 4, No. 3

Vol. 4, No. 2

Vol. 4, No. 1

Vol. 3, No. 4

Vol. 3, No. 3

Vol. 3, No. 2

Vol. 3, No. 1

Vol. 2, No. 4

Vol. 2, No. 3

Vol. 2, No. 2

Vol. 2, No. 1

Vol. 1, No. 1

Public Relations Journal
ISSN 1942-4604