Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences.
Linking Press Release Output to Outcomes
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire and Greg Jarboe, President and Co-Founder, SEO-PR
The humble press release has been frequently declared dead in recent years, only to reappear alive and well as a useful PR tool again and again. In 2011-2012, Business Wire and SEO-PR conducted a series of tests using press releases for the Rutgers Center for Management and Development to address three questions: What’s the best day to send a press release? What is the return on marketing investment (ROMI) for a given set of press releases? And does a press release campaign have a measurable effect on site traffic? Greg Jarboe of SEO-PR explains the methodology and results of those tests in this white paper.
Press Release Measurement: Creating the Return on Marketing Investment (ROMI)
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire
In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus on who has influence, what should be valued and how to determine if something “worked.” In this Business Wire white paper, Executive Vice President of Media Services and Product Strategy Laura Sturaitis attempts to demystify this process by providing an approach that utilizes the press release as a way to illustrate how to unify all your PR efforts and maximize the return on marketing investment — or ROMI — of your communications program.
Considerations for Building a Better Online Newsroom
Ibrey Woodall, Vice President of Web Communications Services, Business Wire
Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news and information and can help start your conversation with media, bloggers, consumers and influencers. So, how do you make the most of this important communications platform? In this Business Wire guidance report, Vice President of Web Communications Services Ibrey Woodall reviews ten important considerations — from how to manage your content to what you should choose for your newsroom's URL — for building a better online newsroom.
A Guide to Trade Show Publicity
Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire
Trade shows are terrific opportunities for exhibitors to showcase their products and services and make impactful corporate announcements. A well-crafted event publicity strategy can mean the difference between wasting your time, money and resources or getting the most return on investment out of a show. In this Business Wire guidance report, Vice President of Global Trade Shows and Events Leon Harbar provides a comprehensive guide for the steps you need to take before, during and after an event to get the most out of your trade show publicity.
Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.