PR Newswire is the premier global provider of multimedia platforms that enable marketers and corporate communicators to leverage content to engage with all their key audiences. PR Newswire provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels.
eBook & White Papers
This eBook illuminates social media’s plentiful impact on PR and provides insights you can use right away concerning what social media has changed, what’s not changed and how you can use the new social layer to make your PR better.
Integrated PR strategies require investment – in time, money and creativity – but experience shows that the returns can be worth it. Owned media, social media, traditional media, hybrid media – the modern PR professional not only engages in all of these spheres of influence, but also triggers them in ways that set the others in motion.
The rise of video as a PR tool has been unmistakable – and fast. The reason is simple: the availability and ease-of-use of online video have turned it into a universal medium in just a few short years. And PR professionals are key members of that universe. Now is the time to start thinking about how to make the most advantageous use of this high-impact online medium and leverage its benefits in campaigns.
The emergence of social media and owned media has radically evolved the nature of earned media. There’s every opportunity for PR professionals to become the dominant force in managing the evolved earned media landscape.
One principle remains constant: great content written with a specific audience in mind is good SEO and will increase your chances of your content being found. Use the seven easy-to-follow steps in this infographic to improve your press release optimization and increase the chances of your message being seen.
Marketing in social channels requires different tactics than traditional practices. First and foremost, one needs to understand how specific social networks actually work with respect to how information is shared, how messages can gain extra visibility, and how to build a presence that will deliver long term business benefits. Facebook is no exception – it’s an entirely unique entity, and understanding how Facebook operates is essential.
How do you find social audiences interested in topics related to your brand or organization? It’s always important to remember that social audiences are made up of individual people and the approaches that work best foster connections on a human level. Here are some ideas for sources of information and tips to get started.
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