One of the strategic goals for the (PRSA), the world’s largest and best known professional organization for public relations professionals, is to develop an “outward” focused research program focused on the profession. From PRSA’s Public Relations Journal, a quarterly, peer-reviewed virtual publication which disseminates academic research, to practical research into matters of general interest, research has been a staple of PRSA’s service to the community.
PRSA has consistently sought to partner with leading organizations and institutions that can compliment PRSA’s own research efforts to create research programs that result in ongoing thought leadership, and are of practical use to public relations practitioners engaged in the day-to-day practice of public relations. Contact Randi Mason, Research and Content Manager, for more information.
PRSA has a detailed policy and procedure for granting academic research requests. Members of the PRSA Research Committee evaluate submissions and approve or deny requests on a quarterly basis. At least one member of the research team must be a member in good standing of PRSA for an application to be approved.
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