Your Public Relations and Communications Community

PRSA Research

PRSA Research offers unique insights to inform public relations professionals on  day-to-day work, evaluate developing issues and evaluate industry issues offering     

One of the strategic goals for the Public Relations Society of America (PRSA) is to support and develop research that advances thought leadership and that can be applied by practitioners in their day-to-day work. From PRSA’s Public Relations Journal (a quarterly, peer-reviewed virtual publication which disseminates academic research) to practical research into matters of general interest, research has been a staple of PRSA’s service to the public relations community.

PRSA has consistently sought to partner with leading organizations and institutions that can complement PRSA’s own research efforts. For more information, contact research@prsa.org.

Academic Research Requests

Members of the PRSA Research Committee evaluate submissions and approve or deny requests on a quarterly basis. At least one member of the research team must be a member of PRSA in good standing. Please review our application guidelines, before submitting the necessary forms and documents:

  • An application.
      
  • An Institutional Research Board (IRB) approval certificate from the individual’s university, or a signed document indicating why IRB approval has not been completed (IRB approval must be received before distribution).
         
  • A copy of the proposed online survey invitation email.
         
  • A copy of the proposed survey instrument (showing skip logic is used).
       
  • A 3-5 page project description written clearly and concisely containing:
    o A brief description of the relevant literature.
    o A justification for the survey constructs identifying any previous studies they are based on with explanations for any changes.
    o Research questions or hypotheses with a list of which survey items apply to each.
     

Research Executive Summaries

Are you a PRSA or PRSSA member who has participated in a survey approved by the PRSA Research Committee? Following a survey’s completion, researchers provide an executive summary of their findings to PRSA. These summaries include a brief description of the project, including a survey’s response rate and key findings for the public relations profession. A list of these executive summaries can be found here.

Recent PRSA Research

A list of recent online survey projects distributed to PRSA and PRSSA members can be found here. This list includes the topics of the projects and researcher contact information.  

 
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.