PRSA is committed to advancing thought leadership in the profession. Fostering quality research conducted by scholars and professionals that will advance the theory and practice of public relations is critical to achieving this goal. Research projects often call for surveys of public relations practitioners. The following provides details on the policies and procedures for gaining access to PRSA and PRSSA member email lists.
Research proposals will be evaluated quarterly by a committee of experienced professionals and academics, overseen by the Research Committee chairs. The purpose of the Research Committee is to work with scholars and professionals to ensure quality research that benefits our PRSA or PRSSA members and advances the profession. To accomplish this, the Research Committee will review survey proposals submitted for distribution to PRSA and PRSSA members. When considering whether to accept a survey, the Research Committee assesses factors such as the relevance and appropriateness of the survey to the PRSA or PRSSA membership, the benefit of the survey results to PRSA or PRSSA members, the history of similar surveys sent to the PRSA or PRSSA membership, the number of surveys scheduled, and the survey’s organization and design. Therefore, this is a highly selective process and submitted research must follow all guidelines. Surveys will be distributed strategically so PRSA or PRSSA members are not inundated with surveys. The review process for using PRSA or PRSSA mailing lists will be rigorous, but it will not be a blind review. Any survey that has the potential to impact the reputation of PRSA will be flagged and sent to the appropriate staff member managing the research function for review who will determine if the risk to PRSA is sufficient such that the research should not be submitted to PRSA members; any such decision by staff not to proceed with a given research project is subject to review by the PRSA Chair at the request of the submitting researcher(s).
PRSA staff will work with researchers of approved projects to pull appropriate samples of members email addresses. Electronic communication will be sent to members from PRSA including a link to the survey instrument provided by the researcher. The invitation email will indicate that the PRSA Research Committee has reviewed the research. Researchers will have one calendar year for project completion from the date of distribution, and a one-page executive summary must be completed by that date. “Completed” means submitting a research manuscript to the Public Relations Journal (PRJ) There is no guarantee that the paper will be accepted for publication in PRJ, but the journal retains the right of first refusal for articles written using data from surveys sent to PRSA or PRSSA members.
Requests must include the following five items, or they will not be reviewed:
Researchers will be instructed to follow these guidelines:
Researchers will be instructed to review once the application is completed:
Research Review Process:
Approved by PRSA Board of Directors, March 2013.
Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.