Your Public Relations and Communications Community

8 ways to increase readability for your writing


January 4, 2013

Whenever I meet former broadcasters in the PR business, I get a little jealous. Broadcasters know how to make even complex stories more clear and conversational.

So how can you write like a top broadcaster, such as the BBC, which provides a good example of concise storytelling in the mainstream media? I ran Microsoft Word’s readability statistics on six BBC articles. Benchmark your copy against these averages.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Ann Wylie Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com
Email: ann at WylieComm.com

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.