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Reinvent and reposition: What to expect in the New Year


January 7, 2013

For many of us, the last few years have been an economic roller coaster. However, it seems that there is a newfound wave of optimism as PR professionals continue to reinvent themselves and reposition their businesses to take advantage of what we do best.

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Ann Willets Ann Willets is president and CEO of Utopia Communications, Inc., an ethically focused PR agency. She was the 2010 chair of the Counselors Academy.
Email: askthepro at prsa.org

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