Public Relations Tactics — Current Issue | Public Relations Tactics — March 2013 Issue

5 questions to ask when writing news releases

February 28, 2013

There isn’t anything revolutionary about the concept that journalists must examine with each press release that they receive and determine whether it is newsworthy enough to pursue a story. That’s why it has become increasingly important that we, as PR pros, do our homework. Press release writing takes research, time and skill. We all strive for a message that drives results and catapults our clients into mainstream media.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Regina Luttrell, Ph.D., is an assistant professor of public relations and social media in the department of English Language and Literature at Eastern Michigan University. Follow her on Twitter @ginaluttrell.

MyPRSA | Login | Cart

Welcome!

Webinars Now Included With PRSA Membership!

PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2013 when you join now.

Join Today!