Alert: The PRSA website in “read only” mode, while upgrades are in progress. Details.
Your Public Relations and Communications Community

5 questions to ask when writing news releases


February 28, 2013

There isn’t anything revolutionary about the concept that journalists must examine with each press release that they receive and determine whether it is newsworthy enough to pursue a story. That’s why it has become increasingly important that we, as PR pros, do our homework. Press release writing takes research, time and skill. We all strive for a message that drives results and catapults our clients into mainstream media.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Regina Luttrell, Ph.D. Regina Luttrell, Ph.D., is an assistant professor of public relations and social media in the department of English Language and Literature at Eastern Michigan University. Follow her on Twitter @ginaluttrell.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.