Your Public Relations and Communications Community

How an ostrich shook up ‘Baseball Town’


February 28, 2013

When the minor league baseball franchise the Reading Phillies launched a distinctive rebranding campaign, eebranding morphed into crisis communication. Reading’s recent hits and misses offer some insight into the rebranding process.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Aaron J. Moore, Ph.D. PRSA member Aaron J. Moore, Ph.D., is an associate professor of public relations at Rider University. His primary research topic is sports media relations. Moore is a member of the United States Basketball Writers Association. You may reach him via email at amoore@rider.edu or on Twitter: @pubrelationprof.
Email: amoore at rider.e

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.