Public Relations Tactics — Current Issue | Public Relations Tactics — March 2013 Issue

Winning in the media: Communicate with clarity and control

February 28, 2013

One of the biggest mistakes executives make in dealing with the media is that they sometimes get too comfortable and say things they would normally only say to close colleagues or friends. The penalty for such “loose lips” behavior can be severe.

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Virgil Scudder is the author of the upcoming book “World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees and the Media.” He is president of Virgil Scudder & Associates, based in New York.

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