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Objective to be effective: Social index reveals Fortune 100 brand impact
April 2, 2013
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According to recent research, social media impact is based primarily on five elements, each representing a pathway to better customer engagement and more actionable social metrics.
These social media effectiveness tenets will help you gain a better understanding of where your audiences reside and can help your engagement strategies more clearly address people’s needs and preferences based on demographics including race, education and income.
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