April 2, 2013
It’s easy to think that your topic is the topic. But your reader is really the topic. Instead of focusing on the news, focus on the impact, or how the news affects your readers. That will make your copy more interesting, relevant and valuable to your readers.
Want more techniques for writing copy that reaches readers? Join Ann Wylie for “Writing That Sells,” a PRSA Professional Development workshop, on June 6.
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