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May 1, 2013

Readers who access news online or via mobile devices daily have increased from 34 to 39 percent since 2010. When Pew accounts for other digital sources such as social media, emails and podcasts, the average rises to 50 percent — just below television’s daily audience and ahead of print and radio.

While these statistics do not surprise PR practitioners, the continued growth of digital and social news consumption raises the question of whether our spokesperson training approaches address this trend.

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Ryan Zuk, APR Ryan Zuk, APR, is a media and analyst relations professional, Phoenix PRSA Chapter member and Sage North America representative. Zuk can be reached @ryanzuk on Twitter. He also blogs at criticalmasspr.com.
Email: ryanzuk at gmail dot com

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