Holiday Closing: PRSA’s offices to close Thursday and Friday. Details.
Your Public Relations and Communications Community

For companies, bad publicity can trigger positive change, study says


May 1, 2013

Bad press can spur companies to make wide-ranging strategic changes for the better, new research suggests.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.