Your Public Relations and Communications Community

White out: Inside Clorox’s ‘Bleach It Away’ campaign

July 2, 2013

This year, just before the AMEC Summit in Madrid, Clorox’s “Bleach It Away” program received the 2013 Diamond SABRE Award for Superior Achievement in Measurement and Evaluation. Here’s a look at how we built an award-winning measurement campaign, and how we continue to learn.


MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Sign up for a free MyPRSA account and access exclusive PRSA resources.

David Kellis David Kellis is director of public relations and social media at The Clorox Company. He is responsible for more than 10 brands in the Clorox CPG portfolio. He has more than 20 years of experience in-house and at leading PR agencies. He was a featured speaker at the 2012 AMEC European Measurement Summit in Dublin.

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.