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5 tips for engaging ethnic media


August 2, 2013

Effective communication hinges on the target audience’s ability to understand the messages that inform and influence decisions.

Businesses, governments and nonprofits seeking to connect with ethnic and minority populations in a meaningful way would be wise to think carefully about the inclusion of ethnic media in their marketing mix. It’s important to factor the immense buying power of today’s multicultural market into your research and planning, as younger, tech-savvy consumers are the ones driving it.

Here are five tips to help you effectively engage ethnic media.

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Bill Weger, M.A. Bill Weger, M.A., is senior partner of Image One PR. He has more than 25 years of experience in public relations and has received more than 55 national and international awards for marketing and communications excellence.

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