August 2, 2013
Nearly every week, there are stories in traditional media that center on highly charged social media reactions to everything from advertising campaigns, to specific social media posts from organizations or their representatives.
Each social media crisis shows how even a momentary lapse in judgment or a simple misunderstanding can lead to serious consequences. Here are some common challenges and tips for how you can prepare for them.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.