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Tapping the power of battle-tested crisis communications principles


August 2, 2013

Nearly every week, there are stories in traditional media that center on highly charged social media reactions to everything from advertising campaigns, to specific social media posts from organizations or their representatives.

Each social media crisis shows how even a momentary lapse in judgment or a simple misunderstanding can lead to serious consequences. Here are some common challenges and tips for how you can prepare for them.

 

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Tim O'Brien, APR Tim O’Brien, APR, is principal of O’Brien Communications. He is a frequent contributor to PR Tactics. Twitter: @OBrienPR
Email: timobrien at timobrienpr.com

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