August 28, 2013
This is an edited version of a July 29 post that originally appeared on the B2B Bliss blog.
Over the past few years, our clients have gone from “What is LinkedIn, and why should I be there?” to “I know I should be leveraging LinkedIn for business development, so can you help me get started?” Professional and financial services executives have bought in.
As a result, we have spent a great deal of time educating clients on best practices for filling out their LinkedIn profile, making connections, engaging in groups and using LinkedIn to uncover and maximize sales opportunities. During these group and one-on-one sessions, a few of the most common concerns and questions executives have about LinkedIn were revealed — beyond how they will find the time to use it!
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Keri Toomey is an account supervisor at Bliss Integrated Communication, a marketing communication firm serving professional services, financial services and healthcare organizations. She works primarily with professional services firms, touching several industry verticals. Twitter: @KeriToomey.
Email: keri at blissintegrated.com