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Understanding influence in the blogosphere


August 28, 2013

In this month’s column, we will feature the work of Adam Saffer of the University of Oklahoma. His doctoral research — supported in part by the Institute for Public Relations and Ketchum — may change how we approach aspects of media relations, particularly in social media.

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David B. Rockland, Ph.D. David B. Rockland, Ph.D. is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields.
Email: AskDocRock at prsa.org

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