Alert: The PRSA website in “read only” mode, while upgrades are in progress. Details.
Your Public Relations and Communications Community

Is Strategic Planning Dead?


October 1, 2013

People in the PR profession like to talk about their strategic ability but it seems like everything moves fast and happens on the fly, and that there isn’t much strategy behind it. Is strategic planning dead?

 

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Ann Willets Ann Willets is president and CEO of Utopia Communications, Inc., an ethically focused PR agency. She was the 2010 chair of the Counselors Academy.
Email: askthepro at prsa.org

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.