Your Public Relations and Communications Community

Is Someone About to Steal Your Cheese?


October 1, 2013

To address the threat of analytics-focused mega-companies competing for the same space that traditionally belonged to PR measurement experts, we must be smarter and more articulate about where communications drives business performance. Basically, if you can’t describe the business reason behind a PR program and show results with numbers that are relevant to the organization’s mission, then you should reconsider the validity of the program.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Sign up for a free MyPRSA account and access exclusive PRSA resources.

David B. Rockland, Ph.D. David B. Rockland, Ph.D. is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields.
Email: AskDocRock at prsa.org

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.