Your Public Relations and Communications Community

How to Deliver Compelling Messages


October 1, 2013

Spokespeople — and PR practitioners who provide behind-the-scenes counsel and support — know that media training and practice hone successful communications skills. The most effective ones are strategic and follow a simple five-step process to drive message development and interview preparation.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Debbie Wetherhead Debbie Wetherhead is president of Atlanta-based Wetherhead Communications, a full-service PR agency. She has 25 years of experience, has conducted 500 trainings and has presented at three PRSA International Conferences.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.