Alert: The PRSA website in “read only” mode, while upgrades are in progress. Details.
Your Public Relations and Communications Community

Web Writing by the Numbers

By Ann Wylie


October 1, 2013

Oce you’ve written a relevant, valuable, interesting message, following these guidelines will make your Web copy — heck, all of your copy — more readable.

So count your syllables, characters, words, percentage of passive voice and grade level — or else, when it comes to reading your message, your audience members may count themselves out.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.