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Pinpointing Return Customers


October 31, 2013

The following is an edited excerpt from Robert Scoble and Shel Israel’s new book, “Age of Context: Mobile, Sensors, Data and the Future of Privacy” (Copyright © 2014 by Robert Scoble and Shel Israel, Patrick Brewster Press).

Pinpoint Marketing is the ability of sellers to offer goods and services in the context of where you are and what you are doing, and to anticipate what you want to do next. Sellers can compete for your business by being more accurate in their predictions. And marketers will know when to stop trying, as your context changes.

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