October 31, 2013
We media trainers spend a lot of time helping clients figure out what to say to reporters and, especially, how to say it. But a media strategy isn’t complete without a discussion of the language that you should avoid. These are the simple phrases that can overshadow solid messaging and taint an otherwise successful interview.
Some expressions are dangerous for a particular media encounter, but are safe in other contexts. And then, there are those phrases that tend to be treacherous in any interview. While there are rare exceptions, these lines will almost always make a reporter take note, and make a media trainer cringe: