January 31, 2014
By the time you are reading this, it will be mid-February, 2014.
You probably made New Year’s resolutions a month and a half ago, and now maybe you’re feeling a bit guilty that you’ve slipped on them a bit or simply decided that they weren’t such a good idea in the first place — at least, if you’re like me.
But what about making a measurement New Year’s resolution?
Here are a few suggestions that are pretty simple and straightforward, but can go a long way toward making the PR work you do more meaningful to your clients, company or organization.
David B. Rockland, Ph.D., is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields. Email: AskDocRock@prsa.org
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