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How to Lead by Example

January 31, 2014

When I was training a group of magazine writers, one brave soul, Marty, shared his lead:

“As someone who’s built models in some exotic places, I know it’s easier when you have a special modeling studio.”

“Hmmm…” I said. “Exotic places, huh? Where are some of the most exotic places you’ve built models?”

“On a battleship during a storm,” he answered. “In a tent in Saudi Arabia. Under my blanket as a kid when I was supposed to be doing my homework.”

“Marty,” I said. “That’s your lead.”


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Ann Wylie Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. To learn more about her training, consulting or writing and editing services, contact her at
Email: ann at

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