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Rethink Your Writing: 3 Ways to Make Your Words Resonate with Your Audiences


January 31, 2014

Few people read to the end of an article. I have little confidence that you will read to the end of this article, even though the final thought may change your life and career.

With every article, readers make several judgments as to whether they should move on or read on.

What if you began with that thought every time you write something?

Would you change the way you write to make it more compelling?

Here are three things that you can do to produce words that resonate with your audiences and increase the chance that your audiences want to read or hear more about your topic.

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Gerard Braud Gerard Braud is the author of “Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.” Leaders rely on Braud to be their expert for media training and crisis communications (braudcommunications.com). Twitter: @gbraud.

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