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Assessing Readability: With Low Literacy on the Rise, What If They Can’t Read?


January 31, 2014

While it may be a leap to assume that these levels of illiteracy could contribute to things such as newspaper readership decline or other societal problems, it is safe to believe that a more informed public is a good thing.

As communicators, we may not be able to fix the education systems charged with turning the adult literacy problem around, but we can do our part to make sure that in our communications programs, we communicate as effectively as possible to low literacy stakeholders.

A good starting point in public relations is to have a better understanding of how we are accommodating people with low literacy in our own communications.

 

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Tim O'Brien, APR Tim O’Brien, APR, is principal of O’Brien Communications. He is a frequent contributor to PR Tactics. Twitter: @OBrienPR
Email: timobrien at timobrienpr.com

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