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Will Video Work?


February 27, 2014

I’m trying to include multimedia elements in my press releases and sending along videos and other creative add-ons with my press releases. But they’re not receiving much play. What am I doing wrong?

 

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Ann Willets Ann Willets is president and CEO of Utopia Communications, Inc., an ethically focused PR agency. She was the 2010 chair of the Counselors Academy.
Email: askthepro at prsa.org

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