Your Public Relations and Communications Community

Vine: 1 Year Later


February 27, 2014

Since making its debut in January 2013, the video social network Vine has acquired more than 40 million users, including the President of the United States. By letting users share mobile-phone videos that are six seconds long or less, which they cannot edit, Vine may have introduced a new creative medium, according to The Guardian.

For creative and technical reasons, not to mention attention spans, “We knew from the start that the videos needed to be brief,” Vine’s co-founder Colin Kroll told the news site.

Vine’s format was a lesson learned from Twitter, whose own 140-character limit initially began as a technical necessity. Twitter acquired Vine in October 2012, more than three months before the launch of the video-sharing app.

Despite counting President Obama as a user, Vine is best known for video snippets of stunts, sketches, in-jokes and pratfalls.

Sixteen-year-old Nash Grier reportedly has 5 million followers, more than any other Vine user. In a recent video clip, he confesses his love to a sandwich. When Grier visited Iceland this month with Jerome Jarre — another Vine “star,” whose most recent offering shows a fellow airplane passenger picking her nose — the pair was mobbed by fans, The Guardian reports.

The app’s youthful demographic is attracting advertisers, with brands such as Virgin Mobile and Dunkin Donuts running TV commercials composed of Vine videos.

 

Greg Beaubien An article writer for more than 20 years and a frequent Tactics contributor, Chicago-based Greg Beaubien has forgotten most of the formal rules and mostly relies on gut instinct when he writes. Twitter @GregBeaubien
Email: gregbeaubien at msn.com



Comments

No comments have been submitted yet.

Post a Comment

Editor’s Note: Please limit your comments to the specific post. We reserve the right to omit any response that is not related to the article or that may be considered objectionable.

Name:
Email:
Comment:
Validation:

To help us ensure that you are a real human, please type the total number of circles that appear in the following images in the box below.

(image of six circles) + (image of seven circles) + (image of seven circles) =

 

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.