April 1, 2014
At the end of 2014, I will step down as the chairman of AMEC and hand the reins over to Jeremy Thompson, the current vice chair.
With the International Measurement Summit in Amsterdam approaching in June, I thought this would be a good time to introduce you to Jeremy, who is the CEO of Gorkana Group — specializing in media databases, multi-channel media monitoring and PR analysis services — and also discuss the future of measurement and evaluation.
David B. Rockland, Ph.D., is partner/CEO and managing director for the research and change communications businesses at Ketchum. He has held leadership positions in corporate communications and research throughout his career, with extensive global experience in both fields. Email: AskDocRock@prsa.org
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