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Finally! Social Media Direction for Pharmaceutical Companies


May 1, 2014

The following is an edited excerpt from an April 4 Bliss blog post.

In marketing and communications, social media is no longer considered new. It’s the new normal. But for the pharmaceutical industry, this is not the case.

If you combine a lack of social media guidance from the Food & Drug Administration (FDA) with strict regulatory oversight and high stakes, then what do you get? An industry paralyzed by social media risk.

 

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Jordan Baxter Jordan Baxter is a senior account executive at Bliss Integrated Communication, where she focuses on health care communications, with clients ranging from pharma companies to not-for-profits. Twitter: @jordanvbaxter.
Email: jordan at blissintegrated.com

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